Region: North Conway, The White Mountains 
Nestled in the picturesque landscape of New Hampshire, North Conway is a town that thrives on its rich history, vibrant community, and love for adventure. A key element that ties this community together is 93.5 WMWV, a radio station synonymous with local culture. Recently, the 603 Podcast took a deep dive into the story behind this beloved station, offering a fascinating glimpse into its history, unique appeal, and integral role in the community.
In this episode of the 603Podcast, host Dan Egan sits down with Roy Prescott, the charismatic voice of WMWV, along with guest appearances from George Cleveland and Greg Frizzell. Roy Prescott’s introduction to North Conway came in 1976 through a skiing trip to Cranmore Mountain Resort, which led to his permanent move in 1979. Reflecting on this, Roy shares, “Our strength lies in our local roots. We know our community, and our community knows us. That’s what sets us apart in this digital age.”
This episode delves into the local connection and history of WMWV, the eclectic and thoughtful music selection on air, and the community engagement and support that form the foundation of the station. Listeners are treated to a rich conversation that underscores WMWV’s enduring success and relevance in North Conway.
One of the standout themes of the episode is WMWV’s deep roots in the North Conway community. Since its inception in 1959 with Skip and Joan Sherman, the station has provided a platform for community voices and events, fostering a strong sense of loyalty and belonging among listeners. Another fascinating aspect discussed in the episode is WMWV’s eclectic and thoughtful music selection. Unlike many radio stations that rely on repetitive top 40 hits, WMWV offers a diverse range of music from the 1950s to contemporary artists. This Adult Album Alternative (AAA) format includes both well-known and emerging artists, ensuring that listeners are continually exposed to new and exciting music.
Roy emphasizes, “By playing a diverse range of music, we not only entertain but also educate and inspire our listeners. It’s about quality, not just popularity.” The station’s unique rotation policy keeps the playlist fresh and engaging, playing songs once every nine hours to prevent over-saturation.
A Radio Station for the Community
Community engagement and support are at the core of WMWV’s mission. The station actively promotes local events, especially those organized by non-profits, helping to strengthen community bonds and provide crucial support to local initiatives. Roy passionately states, “Engaging with our community isn’t just part of our job—it’s our passion. We believe in supporting local events and non-profits because they are the heartbeat of North Conway.” This commitment to community involvement underscores WMWV’s role as a vital part of North Conway’s social fabric.
Looking ahead, WMWV plans to continue its tradition of community-focused broadcasting while embracing new technologies and platforms to reach a wider audience. The station aims to enhance its digital presence, providing more ways for listeners to engage with their favorite programs and music online. This balance between tradition and innovation is key to WMWV’s longevity and continued relevance in an era dominated by internet radio and streaming services.
Engaging with WMWV is easy and rewarding. Tune in to 93.5 FM to enjoy the eclectic mix of music and community-focused programming. Visit their website at WMWV.com for live streaming, event updates, and more information about the station. Follow WMWV on social media platforms like Facebook and Instagram to stay updated on local events, new music, and special broadcasts. Join the conversation, attend promoted events, and feel the pulse of North Conway through the station that truly knows its community.
The 603podcast is sponsored by:
Mad River Coffee Roasters, Waterville Valley Resort, Jean’s Playhouse, and Ski Fanatics
For more information about the 603podcast visit 603podcast.com
